Blog

1
Nov

How Not to Direct More Traffic to Your Website

Now that you have your website up and running, it’s time to get visibility. Or some search ranking boost. And there is certainly no shortage of ways to achieve this. But to direct more traffic to your website isn’t a matter of throwing money on an unproven technique and hoping for the best. You need a mix of paid and

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29
Oct

Emotion vs. Logic: the Creativity Trap of a Digital Marketer

What comes to mind when you picture a digital marketer? It could be an eccentric girl with a cute geeky hairstyle. One working in front of several Thunderbolt displays. Or, do you imagine a digital marketer as one who is preoccupied with A/B tests and other web analytics? Looks aside, let’s consider the strategy of your average content creator. Nowadays,

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26
Oct

10 Web Development Terms Every Business Owner Should Know

Your business needs an online presence. And one of the practical ways of going online is by creating a website. That way, you can market and sell your products; and keep your customers engaged. But, we still meet business owners who struggle to keep up with web development lingo. So in this post, I’ll touch on the terms that you

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21
Oct

Top Tips for Survival in Digital Marketing

Digital marketing is rife with ever-evolving techniques and strategies. Take Google, for example. The next update to PageRank would mean that established SEO tactics might become ineffective. Social media is adapting to mobile platforms, as well. So, the digital market can no longer depend on static content for functions like social marketing, search marketing, and branding. Yet, an online presence

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19
Oct

Importance of Online Presence for a Business

An online presence for your online business goes far beyond setting up a website that contains the name of your company and contact details. It involves creating a virtual point of business where people can find useful information on your website and interact with you through social media networks.   Digital Era Digital dominance has made it necessary for more

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