Marketing

21
Jun

Does Giving Away “Swag” to Clients and Prospects Work?

Placing your brand on random trinkets such as pens, notepads, keychains, etc., has become one of the most common marketing methods. However, do the benefits of distributing these promotional items outweigh the costs? “Swag” can be classified into two categories: Promotional: these items are useful or decorative. Premiums: these items act as an incentive for a particular action. Is “Swag”

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18
Jun

Business Planning for Realtors: 2018 Success Strategy, Part 1

A plan implies that you have an objective that you are working towards and a method to measure success. Additionally, it helps you assess and evaluate your past actions so that you can act accordingly in the future to reach your goals.  Without one, you may notice inefficiency, a lack of progress, or the inability to meet targets.   Step

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9
Mar

5 Online Tools That Help Your Real Estate Marketing

The key to marketing success lies in focus and consistency – creating a meaningful message and repeating it to those most receptive to it. The following 5 tools in no particular order are a combination of time savers and organizational tools to make your marketing programs and client contact easier to manage. #1 Dropbox Dropbox is simply a great tool

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3
Jan

Marketing For Realtors – 12 Marketing Questions to Ask Yourself

Are you starting to get that feeling that you need to shake things up in 2018, but then letting it slip out of your mind? Well, that is your mistake! Everyone talks about reviewing the past year and planning for the New Year, but most of us don’t. The process seems daunting and depending on the year we have just

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13
Jan

8 Ways to Improve Your Website’s Page Ranking

Regardless of your product or service there is a person out there who is willing to buy it. The hard part is getting their attention and convincing them to become loyal customers. Thus on the importance of online presence, you would need to attract new visitors and introduce your brand to the world. New visitors are essential for an online business

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4
Nov

How to Create an SEO Strategy by Understanding Online Search Behaviour

Regardless of the type of product or service you’re selling, there is a person out there who is willing to buy it. The hard part is getting their attention and convincing them to become loyal customers. Thus on publishing your website, you would first need to create an SEO strategy that boosts you search ranking and generates relevant content. But

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1
Nov

How Not to Direct More Traffic to Your Website

Now that you have your website up and running, it’s time to get visibility. Or some search ranking boost. And there is certainly no shortage of ways to achieve this. But to direct more traffic to your website isn’t a matter of throwing money on an unproven technique and hoping for the best. You need a mix of paid and

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29
Oct

Emotion vs. Logic: the Creativity Trap of a Digital Marketer

What comes to mind when you picture a digital marketer? It could be an eccentric girl with a cute geeky hairstyle. One working in front of several Thunderbolt displays. Or, do you imagine a digital marketer as one who is preoccupied with A/B tests and other web analytics? Looks aside, let’s consider the strategy of your average content creator. Nowadays,

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26
Oct

10 Web Development Terms Every Business Owner Should Know

Your business needs an online presence. And one of the practical ways of going online is by creating a website. That way, you can market and sell your products; and keep your customers engaged. But, we still meet business owners who struggle to keep up with web development lingo. So in this post, I’ll touch on the terms that you

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21
Oct

Top Tips for Survival in Digital Marketing

Digital marketing is rife with ever-evolving techniques and strategies. Take Google, for example. The next update to PageRank would mean that established SEO tactics might become ineffective. Social media is adapting to mobile platforms, as well. So, the digital market can no longer depend on static content for functions like social marketing, search marketing, and branding. Yet, an online presence

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