Marketing

26
Oct

10 Web Development Terms Every Business Owner Should Know

Your business needs an online presence. And one of the practical ways of going online is by creating a website. That way, you can market and sell your products; and keep your customers engaged. But, we still meet business owners who struggle to keep up with web development lingo. So in this post, I’ll touch on the terms that you

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21
Oct

Top Tips for Survival in Digital Marketing

Digital marketing is rife with ever-evolving techniques and strategies. Take Google, for example. The next update to PageRank would mean that established SEO tactics might become ineffective. Social media is adapting to mobile platforms, as well. So, the digital market can no longer depend on static content for functions like social marketing, search marketing, and branding. Yet, an online presence

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19
Oct

Importance of Online Presence for a Business

An online presence for your online business goes far beyond setting up a website that contains the name of your company and contact details. It involves creating a virtual point of business where people can find useful information on your website and interact with you through social media networks.   Digital Era Digital dominance has made it necessary for more

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