Newsletters are a very effective method of marketing that many real estate agents use. However, the success of your newsletter depends on its content, relevance, and timeliness. Newsletters allow you to keep your business’ name known within your sphere of influence, and former, current, and prospective clients. You can also control the content and the editorial feel of it, which
The following elements are key to presenting an effective listing: The Meet and Greet The Presentation The Material Provided The Meet and Greet A study conducted in 1970 determined that: 93% of communication is done non-verbally and unconsciously. 55% of communication is conducted through body language. 38% is through tonality. 7% is through the actual content of our words. Below
Search Engine Optimization (SEO) is an important factor that many realtors should consider. This is especially true when updating websites with new content, such as listings. In many cases, realtors will turn to hiring the first person they find who is willing to undertake the task of handling SEO. This is often done when the realtor lacks the time as
A commonly debated topic amongst the field of real estate is whether hosting an open house is an effective marketing strategy to sell a house or promote a realtor. If you want to incorporate open houses into your marketing plan, below are a series of tools and techniques to enhance your efforts. Many realtors argue that open houses are efficient.
Marketing is an essential aspect to a successful business. The following 7 habits highlight the necessary actions that you need to incorporate into your business strategies on a consistent basis. First, think about how much time you invest on marketing. We understand that in many cases, the 7 habits listed below are commonly overlooked because of other activities that you
Despite the increasingly popular use of the internet and email, direct mail remains extremely effective. Many question the efficacy of direct mail use. This question can be answered by your own, personal experience. Think about the last time you needed a miscellaneous service done, such as replacing your roof or taking your car in for an oil change. Did you choose
One of the best and most effective times to connect and reinforce your relationship with your clients in through the holiday season. Your clients are your most important sources for referrals, therefore, below you will find a list of unique gift ideas to better connect with them. In order to make sure that your marketing strategies are effective especially during
Some find acquiring referrals to be a daunting task and may feel as though they are very difficult. Some wonder why they struggle despite having a strong sphere of influence; supportive clients and business associates; and friends and family. Below are you may find the reasoning behind your struggle. In many cases, realtors find themselves guilty of at least 2
Why Should Realtors Use Social Media? The most prominent reason for realtors to use social media is its efficacy. Although a lot of work done by realtors is through physical interaction, whether it be with buyers, sellers, or potential clients, social media has its many benefits. Using social media allows the realtor to reach out and stay in touch with
With the fall season fast approaching, remembering the 90 Day Rule for Marketing is key. Patti Brotherton, a real estate consultant, spoke of this rule, claiming that your actions today will impact the well-being of your business in 90 days. For instance, if you slacked on your business marketing during the summer, you will face the ramifications 3 months later.