Marketing for Realtors: Five Key Tasks for the Fall Selling Season

With the fall season fast approaching, remembering the 90 Day Rule for Marketing is key. Patti Brotherton, a real estate consultant, spoke of this rule, claiming that your actions today will impact the well-being of your business in 90 days. For instance, if you slacked on your business marketing during the summer, you will face the ramifications 3 months later. However, below you will find 5 tasks to help you get back on track and keep your business thriving.

1.Reflect on what went well in the past 8 months so that you can act accordingly for the next 4.

One of the best strategies for growth is to reflect on your progress thus far. Ask yourself what went well and what could be improved. Keep track of your findings on a spreadsheet, or a notebook. Your progress can be determined by many factors, such as your sales or the amount of clients you have reached. Ensure to record whether your clients were from your website, referrals, from your sphere of influence, open houses, etc. Your client traffic is very important in letting you know whether your current marketing strategies are adequate.

Review the type homes you sell as well as the price you sold them for. This will give you a good idea as whether or not your price range is appropriate. Additionally, record the kind of clients you have and note down their age range, their profession, lifestyle, etc. as you may be able to determine the type of clients that are better suited for your business style.

All of this information can be used to target where the majority of your business came from; therefore, take your time analyzing your data. You can take your information to maximize current strategies or perhaps introduce new ones if you see an area for growth.

2.Keep in mind that there are numerous holidays and large events occurring between now and the end of the year.

This includes: Thanksgiving, Halloween, Remembrance Day, End of Daylight Savings, Hanukkah, Christmas, Boxing Day, and New Year’s Eve.

At least 5 of thee above listed events can be used to maximize your current marketing strategies as you may be able to creatively reach out to your clients. For example, use a card on Thanksgiving to keep in touch with your sphere of influence. Perhaps give pie or a pumpkin to your clients during Halloween. If your clients are predominantly those with families, give away trick-or-treating bags with your logo on it. Christmas and Hanukkah would be a great opportunity to send a card or perhaps send small presents to previous clients or main referral sources.

3.Show your clients that you care by hosting an event.

As you may already know, a great deal of most realtor’s clients stem from referrals; therefore, it is important for you to nurture those referral relationships by hosting client appreciation events. The fall establishes a very ideal environment for multiple event-hosting opportunities. Once again, keep in mind your target audience because whether or not they have families may pay an important role in determining what event is most ideal. Some of these events include organizing an outdoor function at your local corn maze or pumpkin patch. Be sure to take photos so that you can post them on your website.

You may also consider a local pitch and putt course as well as a barbecue as either option isn’t very popular during this season.

Perhaps throw a charity-centred event such as a food or coat drive during the colder months. In return, you can provide attendees with snacks and refreshments. Events like these would serve your purpose of showing your appreciation to your clients as well as give back to your community.

Regardless of the event, the most important thing to keep in mind is: “return on experience” vs. “return on investment.”

4.Combine and categorize your information.

As mentioned previously, categorizing your database is important to improving your business and ultimately finding success. Using task 1 and 3, establish which clients and sources of referrals you need to focus the most on. These will be those who graciously and consistently extend their help and support to your business.

Don’t forget to pay special attention to your new clients because you need to show them what you are capable of offering and the benefits that your services can provide. You can reach them by mail, phone, or email in order to express your gratitude.

5.Create your Top 10 List

Robert Crowe, a Vancouver-based realtor, suggested this idea in order to better your business by effectively marketing yourself to the people most relevant to your business and yourself. This list will comprise of individuals who may conduct business with you in the next 90 days, including those who showed interest in knowing about the current housing market, or someone interested in buying a larger home. Small acts are sufficient as long as they are consistent. Try emailing or calling all 10 every week and ask about their progress or whether or not they have any questions.

 

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