Now that you have your website up and running, it’s time to get visibility. Or some search ranking boost. And there is certainly no shortage of ways to achieve this. But to direct more traffic to your website isn’t a matter of throwing money on an unproven technique and hoping for the best.
You need a mix of paid and free methods to get the best results. From establishing a vibrant social media presence to optimizing a website for search engines, visibility is about providing regular and high-quality content.
Here at Buzz Design for example, we create digital marketing strategies based on industry research and analytics. These processes need experience and careful monitoring, though.
There’s no use therefore in treating your website as a DIY project. And since you want to create a loyal following, I’ll show you some of the things you might be getting wrong.
Skimping on the content
What does the target audience want? Do they want to be educated or entertained? What about me (or my company), do I want to establish expertise? These are some of the questions you should be asking when you publish content.
You should keep in mind that your website’s visitors are fickle (like we all are). They either get what they want when they want it or they will simply go elsewhere.
Something else you could also be doing is limiting yourself to a few types of media. Although some say that it is possible to paint pictures with words, consider using video and high-res images too.
Downloadable whitepapers, manuals and other free giveaways should also form part of your content strategy. Take infographics for example. They summarize topics for your visitors using engaging visuals thus passing your message more effectively.
The question is, how often and extensively are you prepared to commit yourself to content management?
With proper search engine optimization (SEO), you can increase the chances of your website ranking higher in a search engine’s result page (SERP).
Several things count when you want to improve your site’s SEO, such as:
- Meta tags – although they will not show from the users’ end, they allow your page to be machine parsable. So if you fail to include tags like the page description you score lower in terms of SEO.
- Readability – an engine, for example Google Search, ranks pages according to how wide an audience can read given content with ease.
- Keywords usage – if you don’t place your keywords in the page areas that Google checks for search relevance then you’ll be passed over. This is referred to as keyword prominence. The other thing worth noting is that although Google matches search terms to your keyword usage, overstuffing results in poor SEO. Otherwise, stick to a keyword density of around two percent and you’ll be okay.
But that’s just the tip of the iceberg. There’s more to SEO than just playing around with keywords. There is other stuff like keyword research and link analysis.
There is surely no way you can thus replace an expert if you have not invested years in teaching yourself SEO.
Not having enough backlinks
So far, it’s obvious that you need an excellent on-page content strategy to direct more traffic to your website.
But generating traffic using links that point back to your website is also important.
That’s because when you get traffic from multiple other locations on the Internet, search engines take notice. They assume simply that your website must have some content that others can’t help but refer to. Ultimately, search engines will consider your site an authoritative resource. And they will, therefore give you special treatment on a SERP.
You can generate backlinks by posting content throughout industry-related sites where applicable.
Still, this begs the question of whether you have the human resource to be always contributing content wide and far.
Being a snob on social media
Besides content marketing strategies, proper engagement on social media can increase your site’s traffic.
It is however, a common (but unfortunate) trend to see that many companies have turned to article curation as a strategy. Yet as we saw early on in this post, your followers get bored easily. They will not keep up with your posts if you don’t give them something meaningful consistently.
So stop posting content and wishing that it will attract more leads. It won’t. You should instead start responding to every question, like and mention.
Mark you; social media is an industry on itself. It’s thus not logical to take on social engagement as a website owner. You need help — and ideally, assistance from a fully-fledged, social media savvy department.
Do you want your website to be noticed?
Your site will be up against millions (or is it billions?) of other sites vying for the same top spots on the SERP. It would be asking too much of your website to send it out there without a viable strategy. And then expect it to bring back the attention your brand deserves.
That is why our multi-talented experts are on call to advise you on how to direct more traffic to your site. They offer the full range of SEO, content and digital marketing services.
Call +1 844 733 8164 – 604 449 8600 today or request a quote for free and we’ll get your website noticed in no time.
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