A commonly debated topic amongst the field of real estate is whether hosting an open house is an effective marketing strategy to sell a house or promote a realtor. If you want to incorporate open houses into your marketing plan, below are a series of tools and techniques to enhance your efforts.
Many realtors argue that open houses are efficient. They have the opportunity to show the house to a prospective client while bypassing the hassle of disrupting the homeowner throughout the week.
Tip #1: Ask the Right Questions
Clients who come to open houses are most likely the most qualified prospects. They will be buying or selling a house in the future therefore, make sure that you are using the appropriate dialogue. Consider asking the following questions:
- How long have you been looking for a new home?
- What brings you to our open house today?
- When would you like to move into your new home?
- Do you currently have a realtor that you are working with?
- What price range are you looking at?
- How long have you been searching for a new home?
Do not forget to ask them if they would be interested in becoming a part of your mailing list. That way, you can extend your sphere of influence and send them potential properties that align with their interests. You can also ask whether they would be interested in working with you.
Tip #2: Host Open Houses for Neighbours
Many realtors and clients worry that many open houses are being viewed by neighbours. However, think about how these are the same neighbours that may want to sell their homes in the near future. They are neighbours that may have friends or family who are interested in moving into the community. Therefore, rather than thinking that open houses are useless because the majority of attendees are neighbours, think again. They prove to be highly effective in expanding your sphere of influence.
Perhaps consider setting up an open house showing specifically for neighbours and their friends or families. It may be a good idea to personally hand out invitations to show them that you are eager to help. You can also provide some light snacks and refreshments in order to exemplify that your services are geared to serving them.
Tip #3: Have Kid-Friendly Activities
Depending on the type of property that you are showing, having kid-friendly activities like a colouring station is recommended. This is because: a) it keeps the children busy so that their parents will have the opportunity to view the property undisrupted, and b) it shows your clients that you intend to go above and beyond with your services.
Try printing out stock colouring pages and add your business’ logo on the corner. Crayons are very affordable and can even be bought at the dollar store.Setting up a colouring station is a cost-friendly activity to include in your open houses. If no kids attend, you can hand out the colouring sheets to parents. Their children will colour them in and get posted on the fridge where your logo will constantly be visible.
Tip #4: Include Home Feature Signs
Asides from the current homeowner, the realtor, will know the house better than all of the prospective buyers coming. In order to host a successful open house, put some information about the home into a feature sheet. This will ensure that the clients will not miss any subtle features that they may otherwise appreciate.
You can also print out the features onto an index or tent card to directly place around the home. This may prove to be beneficial if you have multiple clients trying to view the home at the same time.
Tip #5: Make it an Event
If you believe that open houses are an opportunity to attract clients, go above and beyond to impress them. Serving snacks and other light refreshments will differentiate your listing from others’. Also consider bringing pens, memo pads, and other giveaways that have your business’ name and logo. Keep in mind that you also need to pay attention to the outside of your showing. You will attract people passing by if you have multiple signs up and balloons or other marketing tactics that will draw one’s eye.
Tip #6: Put the Effort in to Get Results
Whether or not the clients who come into the open house are interested in actually purchasing the home, you have the potential leave a lasting impression on them. If they decide to sell in the future, a positive experience with you may lead them to choose you as their realtor. Hand out feature sheets as well as a list of schools, churches, community centres, and other amenities within the vicinity. In addition, make their lives easier by providing a list of similar listings in the area so that they can save time when trying to compare homes. You can also ask a mortgage broker to set up an affordability sheet so the prospective clients can roughly estimate what their payments could look like.
Comments are closed.