Tag: north

15
Oct

The In’s and Out’s of Newsletter Marketing

Newsletters are a very effective method of marketing that many real estate agents use. However, the success of your newsletter depends on its content, relevance, and timeliness. Newsletters allow you to keep your business’ name known within your sphere of influence, and former, current, and prospective clients. You can also control the content and the editorial feel of it, which

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10
Oct

Tips for the Ultimate Listing Presentation

The following elements are key to presenting an effective listing: The Meet and Greet The Presentation The Material Provided The Meet and Greet A study conducted in 1970 determined that: 93% of communication is done non-verbally and unconsciously. 55% of communication is conducted through body language. 38% is through tonality. 7% is through the actual content of our words. Below

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1
Oct

The Good, The Bad, and The Ugly of SEO for Realtors

Search Engine Optimization (SEO) is an important factor that many realtors should consider. This is especially true when updating websites with new content, such as listings. In many cases, realtors will turn to hiring the first person they find who is willing to undertake the task of handling SEO. This is often done when the realtor lacks the time as

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24
Sep

Six Tips for Better Open Houses

A commonly debated topic amongst the field of real estate is whether hosting an open house is an effective marketing strategy to sell a house or promote a realtor. If you want to incorporate open houses into your marketing plan, below are a series of tools and techniques to enhance your efforts. Many realtors argue that open houses are efficient.

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16
Jul

How to Make Client Appreciation Events More Effective

For starters, it is important to note that client appreciation events are about creating an experience for your clients that give them a lasting impression of you. Why have a client appreciation event? Establish loyalty Build significant relationships Showcase your identity and purpose Acknowledge your gratitude Get to know who your clients are Give them the opportunity to meet new

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9
Jul

Content Marketing for Realtors: A Long-Term Strategy

With society constantly evolving, marketing strategies are bound to change accordingly. Living in a digital age emphasizes the significance and importance of maintaining a successful online presence. Therefore, it is crucial to design a website that differentiates you from your competitors and showcases your abilities by providing content relevant to your target audience. This process is referred to as Content

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29
Jun

Marketing for Realtors: Why You Should Be Blogging

Blogging has become an increasingly effective marketing strategy that reaches a greater demographic as it brings content to your social media accounts. Blogs are regularly updated web pages that aid in communicating with prospective clients. It acts as a channel to display your skills while simultaneously improving your search engine rankings. Blogging reaps many benefits to a realtor because it

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21
Jun

Does Giving Away “Swag” to Clients and Prospects Work?

Placing your brand on random trinkets such as pens, notepads, keychains, etc., has become one of the most common marketing methods. However, do the benefits of distributing these promotional items outweigh the costs? “Swag” can be classified into two categories: Promotional: these items are useful or decorative. Premiums: these items act as an incentive for a particular action. Is “Swag”

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6
Jun

Branding, Slogans, and Logos for Realtors

What is a brand? It is a promise to your clients on what you can offer. It is an intangible asset describing the meaning or feelings attributed to the service you provide your clients. It is not synonymous to a logo–a logo simply establishes the brand. It is not an identity (branding) system– an identity system conveys the brand in

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9
Mar

5 Online Tools That Help Your Real Estate Marketing

The key to marketing success lies in focus and consistency – creating a meaningful message and repeating it to those most receptive to it. The following 5 tools in no particular order are a combination of time savers and organizational tools to make your marketing programs and client contact easier to manage. #1 Dropbox Dropbox is simply a great tool

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