Regardless of your product or service there is a person out there who is willing to buy it. The hard part is getting their attention and convincing them to become loyal customers. Thus on the importance of online presence, you would need to attract new visitors and introduce your brand to the world.
New visitors are essential for an online business to succeed. Most of these visitors will come from search engines (like Google, Bing, and Yahoo!), but how can you improve your SEO to rank better compared to your competition? How can you execute your marketing strategy? There are eight super easy steps that you can do today to improve your rankings.
1. Fresh blog posts and articles
I’m sure that you are well aware of the importance of having an active blog on your website. Blog posts are the most important driver of search engine rankings. Posting fresh and shareable content can improve your ranking as well as establishing authority.
2. Use Header Tags
Using proper and relevant keywords in your header tag will heavily impact your site’s SEO ranking. Think about how your target audience will search for that specific page and use those phrases as your keywords.
3. Update Your Meta Descriptions
A meta description is a short preview of your main content designed to attract potential visitors to click on your link; also, these descriptions can help search engines to better understand your website and improve its SEO ranking. Quick tip: try not to go over the recommended 160 character limit.
4. Responsive and mobile friendly design
Most people are browsing sites from their phone or tablet, which means that your website should be able to resize and adapt to a smaller screen size. The goal is to keep the content easy to navigate and have a consistent user experience regardless of the device.
5. Loading time
Users will leave your site if they have to wait more than a couple of seconds for a page to load. There are many ways to increase loading speed, including optimizing image size, minimizing redirect, and reducing the number of plug-ins and scripts. Remember, a long loading time will hurt your SEO rankings.
6. External links
To increase the usefulness of your content, try linking out to other trusted sites as other sources of information. This can both increase the relevancy of your content as well as improve your SEO ranking.
7. Internal links
Using relevant internal links will strengthen your keywords and will invite users to browse other pages of your site. Use internal links to drive traffic to older posts.
8. Navigation Menu
If users can’t find what they need on your website, they will look at your competition. Not only you will lose potential customers to your competition, but this will result in a high bounce rate and a low number of pages viewed. A clear navigation is critical to have for user experience because repeated visits can improve SEO ranking.
Call +1 844 733 8164 today or request a quote for free and we’ll get your website noticed in no time.
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